Renault Trolls Tesla Drivers with Clever Billboard Campaign

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Ah, the good old days of billboard wars! Remember when BMW and Audi traded jabs on billboards back in 2009? Well, Renault has just brought that playful rivalry back, and this time, they’ve set their sights on Tesla.




Renault is taking a cheeky swipe at Tesla drivers with their latest ad campaign for the new Scenic E-Tech. Spotted in the United Kingdom, the campaign features an interactive billboard that changes its message when a Tesla approaches. The billboard boldly declares, "This is awkward," in massive letters—a clear dig at Tesla's specs compared to Renault's new electric offering.


Why "awkward"? Because on paper, the Renault Scenic E-Tech outshines the Tesla Model Y. The Renault boasts a longer range and a more attractive price. The rear-wheel-drive E-Tech Long Range can cover nearly 80 kilometers more than the all-wheel-drive Model Y Long Range.


The fun doesn’t stop there. Depending on which Tesla passes by, other playful messages light up the billboard. "Elong-ger" and "You're probably good at other things" are just a couple of the zingers Renault has in store. Is it a bit cheeky? Absolutely. But a little advertising banter never hurt anyone.


The campaign has been a hit, especially since the billboard is strategically placed near a popular charging station in London. It’s gone viral on social media, making waves on TikTok, Instagram, and Facebook. Renault’s mission? Definitely accomplished. But will Tesla drivers appreciate the humor? I hope they do!

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