How to bake a car: the amazing story behind Skoda's new TV ad
Skoda brand has long been the butt of cruel motoring jokes - but an ingenious and in my opinion original lovely new advert for the new Fabia gives a new way to look at this marque. The 60-second commercial - which is reported to have cost up to £500,000 to make - shows a team of bakers, model makers and home economists as they set about creating an edible version of the car. 1. The first egg is cracked. Only another 179 to go. Plus 100kg of flour and 100kg of caster sugar 2. A huge vat of chocolate sauce, 30kg of almonds and 65kg of dried fruit make the 'crispy cake' mix for the car's bodywork 3. Now it's the turn of two bakers to make 448 Madeira 'brick cakes' to form the foundation of the car's chassis 4. With the precision of a Formula One team, the Skoda crew sculpt every crumbly cog and sticky spark plug of the engine 5. Cake bricks are layered with buttercream icing - a slightly bigger job than your average Victoria sponge 6. Next, the body work takes...