-an OD of Love-

Just the same way that children wait for the early hours of Christmas day to unpack the Christmas presents, some auto fanatics like me have waited a year for the 4th of July 2007 and this time not exactly to celebrate America’s Independence Day, but to be able to see the lavish party in Turin to mark the launch of one of the most cute yet chic cars the new fiat 500, exactly 60 years after the launch of the original model. I have never been an avid Italian car fan but due to the fantastic marketing campaign which was forced upon on us, you can’t help to see and look forward to what it is all about and to be sincere the marketing team managed to create the same kind of expectation as if they are going to launch something more fast or expensive like a Ferrari, Lamborghini Bugatti or some other exotic cars. . It may be a myth, but this is how the story goes: back in 1969, Fiat's cute 500 city car was all set to star in The Italian Job movie when some bright spark had the idea to use Mi...

In a cheeky ad in yesterday’s Sydney Morning Herald, IKEA Australia asks Prime Minister John Howard “to sit on it” in response to the much publicised claims by WA Liberal MP Don Randall that people can’t really expect the Prime Minister to go to IKEA and put together “dodgy chairs”. Mr Randall’s comments were in defense of the PM’s purchase of more than $200,000 worth of new chairs for the Cabinet room. Created by its new agency HOST Sydney, in conjunction with creative partner The Glue Society, the IKEA ad states, “We respectfully ask Prime Minister John Howard to sit on it”, and shows an image of the JERRIK swivel chair at only $569, which is significantly better value than the almost $3000 paid for each one of the PM’s chairs. There has been intense media interest in the debate about the quality of IKEA chairs following the news from IKEA Australia CEO Kent Nordin that many dignitaries and embassies around the world have purchased IKEA furniture and are very satisfied with its quali...