Melita Mobile pt2
This is what Melita Mobile promised in order to lure you
But the truth is this - just six days after Melita Mobile launched:
FRIDAY, 6TH FEBRUARY 2009
No. 0179
NOTICE BY THE CONSUMER AND COMPETITION DIVISION
The Consumer and Competition Division wishes to inform the general public
that the advertisement and the promotion in relation to the new mobile
service launched by Melita plc would appear to contain elements that might
potentially mislead consumers.
Advertisements state that the rates are "Up to 30% cheaper". The situation
that a full minute is charged for a call lasting even a few seconds for the
first minute would seem to lend itself to confusion from the part of
consumers. This would eventually lead the consumer to take a transactional
decision which he would not have taken otherwise.
The note in small print that "Calls are on a per second basis after the
first minute" does not to seem to be clear enough for the average consumer
to take an informed decision. This matter is currently being investigated
by the Division.
But the truth is this - just six days after Melita Mobile launched:
FRIDAY, 6TH FEBRUARY 2009
No. 0179
NOTICE BY THE CONSUMER AND COMPETITION DIVISION
The Consumer and Competition Division wishes to inform the general public
that the advertisement and the promotion in relation to the new mobile
service launched by Melita plc would appear to contain elements that might
potentially mislead consumers.
Advertisements state that the rates are "Up to 30% cheaper". The situation
that a full minute is charged for a call lasting even a few seconds for the
first minute would seem to lend itself to confusion from the part of
consumers. This would eventually lead the consumer to take a transactional
decision which he would not have taken otherwise.
The note in small print that "Calls are on a per second basis after the
first minute" does not to seem to be clear enough for the average consumer
to take an informed decision. This matter is currently being investigated
by the Division.
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