Yamaha Celebrates 70 Years with New Logo and Kando Philosophy
2025 marks the 70th anniversary of Yamaha Motor, a milestone that highlights the company’s enduring commitment to innovation, trust, and emotional connection with its customers. To commemorate this occasion, Yamaha has introduced a new corporate logo, maintaining its iconic three-tuning forks symbol. This marks the brand's first major redesign in 27 years, reflecting the brand’s ability to evolve while preserving its identity. Additionally, a special 70th-anniversary logo has been unveiled, inspired by the race number plate of the YA-1, the company’s first motorcycle, launched in 1955. To celebrate its legacy, Yamaha has also released a tribute video, reinforcing its core philosophy, "Revs Your Heart," which embodies the brand’s mission to inspire and excite its customers through high-quality craftsmanship and innovation. Founded on July 1, 1955, by visionary Genichi Kawakami, Yamaha Motor entered the motorcycle industry with bold ambition. Its debut model, the 125cc, two...