IKEA ASKS PM TO SIT ON IT!!!
In a cheeky ad in yesterday’s Sydney Morning Herald, IKEA Australia asks Prime Minister John Howard “to sit on it” in response to the much publicised claims by WA Liberal MP Don Randall that people can’t really expect the Prime Minister to go to IKEA and put together “dodgy chairs”. Mr Randall’s comments were in defense of the PM’s purchase of more than $200,000 worth of new chairs for the Cabinet room. Created by its new agency HOST Sydney, in conjunction with creative partner The Glue Society, the IKEA ad states, “We respectfully ask Prime Minister John Howard to sit on it”, and shows an image of the JERRIK swivel chair at only $569, which is significantly better value than the almost $3000 paid for each one of the PM’s chairs. There has been intense media interest in the debate about the quality of IKEA chairs following the news from IKEA Australia CEO Kent Nordin that many dignitaries and embassies around the world have purchased IKEA furniture and are very satisfied with its quali